Company
Large manufacturer
Multiple locations in the UK
Inefficient cost structure
Get a more reliable flow of new business.
Neural Flow helps you find new customers.
We find the right companies, contact the right people, handle replies and pass interested prospects to you.
For the first 12 weeks, we run your outbound for you and optimise it as we see what works best.
After that, we can keep running your outbound or hand over everything you need to run it yourself.
Too much of your business development still depends on you.
Most new work comes from referrals, networking and bursts of business development you do yourself.
But, this is unsustainable and hard to rely on. When client work gets busy, sales activity slows down. When referrals are quiet, there may be nothing else filling the pipeline.
You end up switching between doing the work and finding the next client. Too much of the sales process still depends on you finding the time to make it happen.
FIND WORKDO WORK
£350,000
Move YOUR ATTENTION between FIND WORK and DO WORK to earn £350,000 profit. Win projects worth £50,000 on the left and move them right to deliver them. But make sure you move quickly! Won projects on the left will disappear if they don't get delivered, and operating costs will reduce your profit on the right.
02 / How we help
How we help you find new customers.
We work out who to contact, what to say and when to contact them. Then we run the outreach using email and LinkedIn, manage the replies and pass the good opportunities to you.
Company
Large manufacturer
Multiple locations in the UK
Inefficient cost structure
Buyer
Head of Finance or Operations
Responsible for cost efficiency
Buyer
Head of Finance or Operations
Responsible for cost efficiency
Subject: Reducing cost inefficiency across UK manufacturing sites
Hi Sarah,
I thought I’d reach out because multi-site manufacturers often find that cost inefficiencies build up across locations over time.
Would it be useful if I sent a little more detail?
Hi Sarah, reaching out because this may be relevant for someone responsible for cost efficiency across multiple manufacturing sites.
Sarah Mitchell
Head of OperationsYes, definitely relevant. We’re looking at ways to reduce operating costs across our UK sites this year.
Matches agreed profile
- Large manufacturer
- Multiple locations in the UK
- Cost efficiency need
- Finance or operations leader
Meeting booked
Cost Reduction Workshop
Sarah Mitchell · Tuesday, 10:30
Tom Reed
Procurement ManagerThanks, interesting, but cost efficiency isn’t something I lead here, and this probably isn’t a priority for us right now.
Does not match agreed profile
- Large manufacturer
- Multiple locations in the UK
- No active cost efficiency need
- Not the right owner
Not progressed
Interesting conversation,
but not the right fit at this time.
Finance leadersMore responsive than Operations
Focus on Finance leadersPrioritise Finance decision-makers
Workshop messagingCreating conversations
Lead with the workshopKeep the message that is working
Manufacturers with 5+ sitesShowing strongest interest
Prioritise 5+ site manufacturersFocus targeting on this segment
Outbound playbook
The agreed strategy, turned into a repeatable process.
Target accountsManufacturers with 5+ sites
Buyer focusFinance leaders
Opening angleLead with the workshop
QualificationMatches agreed opportunity profile
Next stepBook qualified meetings
Neural Flow runs it
We keep running outbound using the playbook we built.
Your team runs it
We hand over the playbook so your team can run it internally.
01 / Define
A clear service, a relevant buyer and an agreed definition of a good opportunity.
Define
We agree on what we are looking for and what makes an opportunity worth pursuing.
Find
We find the companies most likely to need what you offer, then find the right people to contact.
Engage
We figure out what to say, then reach out by email and LinkedIn to start conversations.
Qualify
We reply to people who respond and book meetings with those that match what we agreed a good opportunity looks like.
Optimise
We test different strategies, see what performs best, and fine tune the outbound to optimise performance.
Run
We turn the winning strategy into a playbook that we can keep running or your team can take over.
03 / What you receive
We document how we find and create new business opportunities.
This means you can see what we have built and how it works. These become the working materials used to run the programme and, if you later bring the work in-house, the starting point for your own team.
neural flowYOUR SYSTEMHow to keep
it running
A working process.
Built to become yours.
What to look forWho to reach out toWhy to contact themWhat to sayHow we handle replies and book meetingsOptimisation processHow to keep it running
What to look for
What you offer, who it is for, and what a good opportunity looks like.
Who to reach out to
The companies and kinds of people we want to contact.
Why to contact them
The reasons we think they may need what you offer.
What to say
The messages we use in email and LinkedIn.
How we handle replies and book meetings
How we respond to people, decide which opportunities are worth pursuing, and book meetings.
Optimisation process
What we have tested, what is getting the best response, and what we change as a result.
How to keep it running
A clear guide to how the whole process works, so we can keep running it or your team can take it over.
Weeks 1 to 2Build
Weeks 3 to 12Run, Test, Optimise
End of week 12Next Steps
We spend 12 weeks building, testing and optimising your outbound strategy for finding new business opportunities.
Weeks 1 to 2
We decide which companies and people to contact, what to say to them and how the outreach will work.
We then set everything up and get the first campaigns ready to launch.
Weeks 3 to 12
We send the messages, reply to prospects, qualify leads and book meetings in your calendar with the people you want to speak with.
As we see what works best, we optimise our targeting and messaging strategies.
At the end of 12 weeks
We write down the outbound sales process that is working.
Neural Flow can keep running it for you, or your team can take it over.
05 / Pricing
The initial programme is a full 12-week commitment. After that, you decide who runs your outbound.
The £6,900 programme is paid in three instalments:
First instalment, when the programme starts
Paid at the start of week 5
Paid at the start of week 9
Continue managed operation£1,800
prepaid per four weeks
Your team runs it£0
to Neural Flow
No VAT is charged. After week 12, continuity requires a separate agreement. If you take the system in-house, there is no further operating fee to Neural Flow.
Your next step
See how we would approach your market.
Give us your website and a few details about what you sell. We will put together a short Pipeline Plan showing where we would start.
You do not need to book a call before requesting one.
neural flowPLAN OUTLINEYour Pipeline Plan
A tailored starting point for your market.
01Target companies
The types of companies we would target.
02Relevant people
The people inside those companies we would focus on.
03Reasons to contact them
The visible reasons we would look for before contacting them.
04Messaging approach
The first messaging approach we would test.
05Qualification criteria
How we would decide whether a response is worth progressing.
06Risks or limitations
The main risks or limitations we can see before starting.
Illustrative outline. Your plan is tailored to your firm.